Transport companies have long struggled with negative reactions from drivers to the installation of cameras monitoring both the road in front of the truck and the interior of the cabin. The reasons for drivers’ aversion to the use of this technology are varied, but privacy is usually the main argument. It should be mentioned that for many drivers looking for work, the presence of cameras in the cabin is a negative bargaining chip, and they reject such an offer.
The road transport industry is undergoing a transformation, and Geotab, a leader in telematics, is at the forefront of these changes. Geotab introduces innovative solutions aimed at increasing safety on the roads, while respecting the privacy of drivers. The controversy surrounding cameras in truck cabins has prompted Geotab to develop Go Focus, a sensor based on artificial intelligence that eliminates the need for cameras observing the driver. The device only starts recording in critical moments, when it detects a potential threat, such as too small a distance between vehicles. Go Focus does not have a microphone or removable memory. In the event of a collision, AI-activated sensors automatically turn on the camera, which records and transmits video, providing documentation of critical events. Drivers can also manually start recording using a button mounted on the dashboard, thus collecting video evidence for their defense if necessary.
Geotab goes a step further by partnering with the behavioral health platform – Vitality Group. The goal of this joint venture is not only to monitor, but above all to work on negative behaviors and improve the well-being of drivers. The platform combines telematics data with knowledge of human behavior, offering personalized motivational programs for drivers whose behaviors require improvement. As part of the program, drivers receive feedback, goals to achieve and rewards for improving their weaker results. Geotab believes that the combination of artificial intelligence AI, telematics and behavioral sciences is the future of road safety. They have a very good approach to the issue, as they focus on prevention and motivation, and not on punishment. According to Geotab, this will improve road safety while respecting the privacy of drivers. It is also worth adding that they strive to make these innovative solutions available not only to transport companies but also to individual drivers.
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